Category Archives: Shlomo Rechnitz

Shlomo Rechnitz and the Business of Appreciation

charityDescribed by Wikipedia as “an American businessman and philanthropist,” Shlomo Rechnitz understands the importance of appreciating his hardworking staff. Last month – as a gift to his 18,000 staff at his southern Californian nursing homes – Rechnitz purchased a Powerball ticket for each and every worker. This resulted in a personal expenditure for him of $36,000 (since each ticket costs $2).

Of this generosity, Rechnitz simply said: “We’ll provide the ticket. You provide the dream.” This seems to be his philosophy in all of what he does, much of which is in the Southern Californian region. For example, he has written checks of $10,000 to family members of police officers who were shot on duty in Sacramento. In November 2015, Rechnitz stumbled upon 400 American soldiers during a layover at the Shannon airport. He gave all of them $50 to buy a good meal there. He spoke to these uniformed soldiers and it was videotaped. It was put on YouTube and attracted close to 650,000 views.

As owner of the largest nursing home empire in California (spanning approximately 75 facilities) Rechnitz always remembers those less fortunate than himself and has made philanthropic efforts a huge part of his daily work. His charitable endeavors does not simply focus on money though. For example, Rechnitz established (and sponsors) a wish-granting program for patients at the Mesa Verde Nursing Home providing such gifts as a limousine ride and dinner for an elderly patient and his/her family.

These are a few examples of the philanthropic work Rechnitz does via his business empire.


California Health Care: Brius LLC

Health care is certainly a heated topic in California, and throughout the United States. And when it comes time to find the right location for an elderly loved one, it’s not always easy to know what to do. Certainly, looking at the list of top ranked nursing homes in California is helpful. One organization for instance, Brius LLC, is ranked 4th among the 15th largest nursing companies in California in terms of the nursing hours that it offers to its patients.

As founder of Brius, Shlomo Rechnitz explained, “Our organization, together with the company we hire to provide services at our facilities, continually strives to maintain the highest quality of care and to make our skilled nursing homes safe and comfortable for our patients. If any of my immediate family members required the services of a skilled nursing facility, admitting them to any one of our facilities would give me peace of mind.”

Brius, with Shlomo Rechnitz, has purchased 81 elderly care facilities since entering the market in 2006, and they have turned them around dramatically. When they purchased them, 59 were insolvent and none came with the five-star rating from the federal government that is based on the on-site Medicare inspection results.

After tirelessly working to improve care, Bruis found that the deficiencies at all 59 of the troubled nursing homes they purchased had dropped on average 65% in the first 12 months. As a result of their success in the last three years, Brius has been appointed by the California Department of Public Health as one of only a few temporary managers that the state calls upon to quickly help to stabilize a failing nursing home. As reported in the article in the Sacramento Observer, as Rechnitz explained, “On numerous occasions, we were contacted by CDPH about failing facilities and asked to consider lending our expertise to turn the facilities around. We were always willing to do so, whether as a temporary manager, receiver or taking over the facility.”

Brius has also managed to save jobs and prevent the transfer of patients to new residences. As the Sacramento Observer explained, “Without the intervention of Brius at these distressed facilities, 6,342 patients would have been forced to transfer and approximately 6,000 Californians would have lost their jobs.”