Due to increasing demand, Lyft, Inc. has begun offering its luxury service in Sacramento. Based in San Francisco, Lyft is a ride-sharing service which has swept across the United States since its launch in 2012. Providing stylish “black car” transportation, Lyft’s new Lyft Lux and Lyft Lux SUV services are geared toward businessmen and other formal travelers. According to a Lyft spokesperson, the luxury drivers can earn up to five times the far of a regular Lyft driver.
“We’ve listened to our community and know that there is a need for a more premium ride. Our drivers who have high-end vehicles now have the opportunity to expand earnings and fulfill needs of their passengers,” spokewoman Darcy Nenni wrote in an email.
Lyfts new service will also be launched in numerous other cities across the country. Drivers who participate in the new venture will have to meet strict vehicle requirements: a 2011 or newer model car in excellent condition, black exterior and leather seats, and ratings of at least 4.7 of 5.