A new record label has been launched by one of Sacramento’s very own. Partly as an effort to raise the bar on Sacramento’s local music scene, James Cavern just created Tree Tone Records. With his tagline Support local music because it’s good, not because it’s local, he is hoping it will become a “curation and networking tool [which will] elevate the artists [he respects].”
Cavern is on this mission not because of local “mediocre” talent but because there is talent and it’s not being recognized. He said: “We’re leveling up as a city when it comes to food, the beer scene and the arena. There’s a lot happening right now that is really turning the tides for Sacramento, and in turn, everything else should go up, too. Especially music.”
So far the label is doing well. The lineup includes: Soosh*e! (rapper emcee), Cameron Calloway (R&B soul artist from Las Vegas). In September an art block party is being hosted by Tree tone for the Labor Day Weekend.