Six or seven years ago, downtown Sacramento was an uncertain spot for businesses to thrive.  As such when Ruhstaller was opened – the brewing company owned by JE Paino – no one knew what the future held.  Indeed, Paino recalls the neighborhood at that time being “not at all cool” and somewhat dangerous.  They seemed to be going the wrong way as they came in since most businesses were leaving.

But it seems like it evolved.  Once the construction of the Golden 1 Center came to an end, the neighborhood really began to pick up.  As such, Paino just signed a long-term lease on another basement space in the area on the Bay Miry residential and retail project at 726 K Street.  The building has a lot more character than where they currently are but still has the feeling of a basement. Featuring a brick and exposed steel grand staircase, it is just one block away from where the current one is, but m arks a big step up.

For example, a lot of other exciting places are now about to open up there like Solomon’s (the much-talked about new Jewish deli), and Buudai (the new dumpling house), making Paino, “honored and humbled [to] be a part of it.”

This news marks a total joy for those in Sacramento trying to make it while encouraging pride in the area.  As Paino pointed out, “We can tell people the story of Sacramento. And I think one of the reasons we’ve dug our heels in and said, ‘We’re not leaving!’ is that there’s a side of Sacramento that can’t be told by folks from Las Vegas or L.A.”